Study Content

The HdM Media Master Corporate Communications focuses on social and communicational aspects with media theory as well as with operational and organizational communication. The compulsory basics contain the management of corporate communications together with research of corporate communications.

The HdM Media Master Corporate Communications takes three semester.

Corporate Communications Majors

Elective Classes

  • Content Strategy: Conception
  • Content Strategy: Realization
  • Public Relations
  • Corporate Publishing
  • Cross-media Communication
  • Media Theory
  • Media Philosophy
  • Political Communication
  • Moderation
  • Interview

Elective Classes

  • Brand Strategy
  • Brand Communication
  • Corporate Design
  • Design Communication
  • Media, Brands and Society
  • Semiotics
  • Digital Brand Experience
  • Digital Brand Experience Project
  • Customer Experience
  • Customer Experience Project
  • Trend Research
  • Innovation Development

Compulsory Classes

  • Strategic Management
  • Strategic Marketing

Elective Classes

  • Digital Business
  • Digital Business Project
  • CRM/Social Media
  • CRM Project
  • Digital Media Technologies
  • Digital Media Technologies Project
  • Digital Age and Society
  • Empirical Research on the Digital Society
  • Integrated Market Communication
  • Marketing Management Project
  • Service- and Event Marketing
  • Service- and Event Marketing Project

This major is also eligible for students studying Media Management

Elective Classes

  • Media Theory
  • Media Philosophy
  • Think Tank Theory & Analysis
  • Think Tank Scenario Development
  • Applied Media Ethics
  • Digital Age and Society
  • Empirical Research on the digital Society

This major is also eligible for students studying Media Management

Elective Classes

  • International Marketing Management
  • Public Diplomacy and Nation Branding
  • International Financial- and Media Markets
  • Media Systems in International Comparison
  • Intercultural Communication
  • Intercultural Management Asia Pacific
  • Intercultural Management Hispanic
  • Development and Marketing of Media Products

This major is also eligible for students studying Media Management

Elective Classes

  • Interdisciplinary Journalistic Project
  • Various Projects
  • Team Workshop Radio
  • Classes from other master courses at the HdM
  • Recent topics and cases

Certificate Moderation

The „Qualification Program Moderation“ is an additional elective offer for students. This program provides students with the chance to acquire specific competencies for a profession as TV host.

This program is offered once a year in the winter semester.

Please note that both buttons lead to a German language page.

Future Perspective

Students who graduate in the field of Corporate Communications meet the requirements and qualifications for communication related executive positons. The focus on social and communicational knowledge combined with the transfer of journalistic skills prepares them for their future working environment.

Fields of application are e.g.

  • Marketing and media departments in all kinds of companies
  • Publishers and media companies
  • Multimedia- or advertisement agencies
  • TV- and radio companies