Study Content

The HdM Media Master Media Management focuses on business aspects which are not only enriched with economic content, but which are the interface between other disciplines such as media engineering, design and communications.

The HdM Media Master Media Management takes three semesters.

Media Management Majors

Compulsory Classes

  • Strategic Management
  • Strategic Marketing

Elective Classes

  • Digital Business
  • Digital Business Project
  • CRM/Social Media
  • CRM Project
  • Digital Media Technologies
  • Digital Media Technologies Project
  • Digital Age and Society
  • Empirical Research on the Digital Society
  • Integrated Market Communication
  • Marketing Management Project
  • Service- and Event Marketing
  • Service- and Event Marketing Project

This major is also eligible for students studying Corporate Communications

Elective Classes

  • Strategic Online Media Management
  • Online Media Case Studies
  • Popular Culture
  • Music Business
  • Marketing Case Studies with emphasis on Online Media
  • Research on Social Media

Elective Classes

  • Technological Basics: E-Business and Online Marketing
  • E-Business
  • Business Intelligence / Web Analytics I
  • Business Intelligence / Web Analytics II
  • Practical Project Online-Marketing and Web Analytics (Campaign)

Elective Classes

  • Leadership & Management
  • Current Challenges in Controlling
  • Current Challenges in Personnel Management
  • Copyright
  • Data Privacy in Media and Corporations
  • Media Politics
  • Mergers & Acquisitions
  • International Accounting/Tax
  • Business game Finance for Managers
  • Media Law & Entrepreneurship Clinic
  • Development and Marketing of Media Products

Compulsory Classes

  • Innovation Management
  • Master Innovation Summit

Elective Classes

  • Business Formation/Succession
  • Business Models
  • Company Law, Industrial Law, Contracts
  • Business Management
  • Strategic Management
  • Strategic Marketing
  • Consulting & Technology Management
  • Development and Marketing of Media Products

Elective Classes

  • TV Program Management
  • Marketing
  • Conception/Production Film and TV
  • Film Funding & Recoupment
  • Film Production Scheduling
  • Calculation
  • TV-Formatlab I
  • TV-Formatlab II
  • Moderation
  • Interview

Elective Classes

  • Media Theory
  • Media Philosophy
  • Think Tank Theory & Analysis
  • Think Tank Scenario Development
  • Applied Media Ethics
  • Digital Age and Society
  • Empirical Research on the digital Society

This major is also eligible for students studying Corporate Communications

Elective Classes

  • International Marketing Management
  • Public Diplomacy and Nation Branding
  • International Financial- and Media Markets
  • Media Systems in International Comparison
  • Intercultural Communication
  • Intercultural Management Asia Pacific
  • Intercultural Management Hispanic
  • Development and Marketing of Media Products

This major is also eligible for students studying Corporate Communications

Elective Courses

  • Interdisciplinary Journalistic Project
  • Various Projects
  • Team Workshop Radio
  • Classes from other master courses at the HdM
  • Recent topics and cases

Course comprehending productions, practical projects and tutorials encourage the interactions between students and strengthen team work skills. The student should be able to implement their acquired interdisciplinary competencies into practice.

Future Perspective

Students who graduate in the field of Media Management meet the requirements and qualifications for the middle and upper management in media companies, agencies and the industry.

Fields of application are e.g.

  • TV and radio channels
  • Portals
  • Digital and advertising agencies
  • Media services
  • Marketing and media departments in all kinds of companies